Station Profile 

brunomars 2Format & Call Letters

Urban Contemporary - KJMZ-FM

Format Description

97.9 JAMZ is the official #1 Hip Hop station in Lawton, Oklahoma.

KJMZ 97.9 JAMZ is Lawton Ft. Sill’s only Urban formatted radio station, featuring Rickey Smiley Morning Show and the best in Hip Hop & R&B music.

97.9 JAMZ appeals to an emerging and powerful diverse 18 to 34 consumer market.

97.9 JAMZ is the sole radio station serving the Urban music listener in southwest Oklahoma. 97.9 JAMZ  delivers an entertaining mix of urban artists, local content and engaging talent.

97.9 JAMZ affords your place of business an opportunity to capitalize on your message being delivered to an extremely loyal audience that other radio stations do not actively program towards.

97.9 JAMZ gives you the ability to reach and engage the majority of all Black Consumers 18 to 54 in the Lawton area.

97.9 JAMZ has been the dominant Urban station Lawton and is the “soundtrack” of the lives of generations of consumers in our area

97.9 JAMZ targets affluent adults in their prime acquisition years. 97.9 JAMZ also performs well in the 18 to 54 demographic. 


97.9 JAMZ features continuous music sweeps to keep our audience entertained and to deliver a prime audience for advertisers. 

97.9 JAMZ is designed to reach active consumers in their prime spending years.

Artist Profile: 97.9 JAMZ plays great artists like Jidenna, Drake, 50 Cent, Snoop Dog, Janelle Monae, Bruno Mars, Childish Gambino, Beyonce, Tech N9ne, Goodie Mob, Chris Brown, Roy Woods, Roy Woods, Nicki Minaj, Cardi B, Kendrick Lamar, Migos and more.

97.9 JAMZ Philosophy: 97.9 JAMZ is committed to its continued level of outstanding involvement in the community. Community involvement is the bedrock of our success.

Reach an audience that is uniquely loyal to the station and responsive to advertisers that seek their business with 97.9 JAMZ.

Get your message out to thousands of potential new customers each week with 97.9 JAMZ FM.

Demographic Profile 

97.9 JAMZ has a wide demographic appeal with consumers who have purchasing power! 

Age: 97.9 JAMZ super serves Lawton and surrounding areas targeting Adults 18 to 34.

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Age Composition: About 80% of Urban Contemporary listeners in America fall into the 18 to 54 age group.

Listener Profile: The approximate age demographic breakdown is:

Ages: 12-17 10%
Ages: 18-24 20%
Ages: 25-34 25%
Ages: 35-44 20%
Ages: 45-54 15%
Ages: 55-64   5%

Gender: The gender balance of 97.9 JAMZ  is leaning slightly female:

Approximately 52% of 97.9 JAMZ listeners are female while 48% are male.

Education: 97.9 JAMZ listeners are well educated. Almost 50% of 97.9 JAMZ's adult listeners have attended college. Approximately:

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- 15% are College graduates.
- 35% have attended college.
- 40% have a high school diploma.

Occupation: 97.9 JAMZ targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

97.9 JAMZ offers the most diverse audience in the Lawton area. The majority of 97.9 JAMZ audience is African American.

97.9 JAMZ listeners are in their prime earning and spending years.

Lifestyle Profile

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97.9 JAMZ listeners have high disposable income and great purchasing power!

Household Income: Urban Contemporary listeners in America have high earning power. Approximately: 

- 15% of Urban Contemporary listeners in America have an income of over $75,000.
- 15% of Urban Contemporary listeners in America have an income of $50,000 -$74,999.
- 30% of Urban Contemporary listeners in America have an income of $25,000 - $49,999.
- 30% of Urban Contemporary listeners have an annual income of over $50,000 a year.

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Spending: 97.9 JAMZ targets listeners with purchasing power with retail sales.

Investments: 97.9 JAMZ targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: 97.9 JAMZ attracts listeners who actively participate in exercise and fitness, biking, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

Get more customers and increase sales with 97.9 JAMZ.

Here's Why 97.9 JAMZ Targets Women

woman shopping 11280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

97.9 JAMZ targets listeners with purchasing power in Lawton and surrounding areas.

97.9 JAMZ Listener

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- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Target young adults in their prime acquisition and buying years with 97.9 JAMZ.

African American Consumer Facts

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The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women.

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, health care, and financial management services.

woman 62African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services.

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them.

Trends in technology adoption and social networking also provide this group with influence over popular culture beyond the limits of ethnic categorization.

Wake Up With Rickey Smiley Weekday Mornings On 97.9 JAMZ 

Crazy good, quick-paced and anchored by one of the nation’s most popular comedians, The Rickey Smiley Morning Show is one of the fastest-growing radio programs in the country and it's heard exclusively on 97.9 JAMZ.

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Heard in nearly 60 markets nationwide, funnyman Rickey Smiley is known for making millions laugh. As a much-loved comedian, television host, and top-rated nationally syndicated radio personality, With the distinct ability to take everyday observations and skillfully create comedic gold, Smiley is a standout in the entertainment world.

Smiley has taken the world by storm with his unique blend of comedy and irreverent commentary. Every morning, Smiley brings to life his many beloved characters and bits, such as, his famous prank phone calls, “Paternity Test Tuesday”, “Wake Up Wednesday” (political talk), “Gary’s Tea”, “News You Can’t Use”, or “The Joke of the Day”.

Smiley is the only comedian who has had the honor of hosting BET’s “Comic View” for two seasons. He has made numerous television and movie appearances over the years and has produced six comedy CDs. 

A proud member of Omega Psi Phi Fraternity, Incorporated, Smiley spends most of his free time in his hometown of Birmingham, Alabama with his children.

The Rickey Smiley Show weekdays from 5 AM to 9 AM on 97.9 JAMZ.

97.9 JAMZ Coverage Map
100,000 WATTS
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